
Venture Building
Venture building: Tondo fosters the emergence of new realities within the Circular Economy
Venture building is a business creation model in which an organisation develops, finances and manages several start-ups simultaneously, providing them with strategic, technological and operational resources. Unlike incubators or accelerators, which support external start-ups, venture builders conceive and develop new businesses in-house, reducing risk and maximising efficiency.
From the circular economy perspective, venture building plays a crucial role in developing sustainable businesses designed from the beginning to reduce waste and valorise resources. This approach makes it possible to:
– Identify business opportunities based on circular models, such as reuse, recycling or sharing.
– Exploit synergies between start-ups to create sustainable industrial ecosystems.
– Accelerate innovation by developing scalable solutions that reduce environmental impact.
Venture building in the circular economy thus allows the combination of innovation and sustainability, fostering the transition to more resilient and regenerative business models.
Tondo’s approach consists of three stages:
1) Problem Exploration
We support design and venture building to enhance circularity and the realization of successful ideas. The process begins with an initial phase of circular mapping and measurement, followed by problem exploration, where project ideas are generated through internal or external company activities.
Scouting
and monitoring
We rely on a strong network of experts and innovators to scout out winning concepts. Through continuous monitoring of market trends and technological evolutions, we aim to identify emerging opportunities to turn into successful innovations
Internal call
Intrapreneurship
We believe in the importance of business innovation and offer structured pathways to foster it. We organize internal contests to develop new solutions or prototypes in a short period of time, fostering co-creation and involvement of different business departments
External call
Hackathon and workshop
To concretize successful ideas that address relevant issues and can be effectively implemented, we organize Hackathons dedicated to university students and PhD students and structured workshops with research centers and experts in different fields of the Circular Economy
2) Opportunity development
Through an approach that leverages the methodology of design thinking and integrates it with feasibility analysis, model validation, and environmental, economic, and social impact assessment, we offer a companion path to guide the project team toward more innovative, circular, and sustainable solutions.
Depending on the type of activity, internal or external, undertaken in the problem exploration phase, we structure a phased path of accompaniment, with periodic evaluations every two to three months to monitor progress and make strategic decisions until the project idea is launched in the market. This continuous process of review and improvement will ensure that the project progresses effectively and benefits the company’s business.
Continuous innovation
Promotes a constant flow of innovative ideas that can result
in new products, services, or process improvements
Direct involvement
Increases the involvement and motivation of employees,
who become active participants in value creation
Skills development
Enhances participants’ skills in areas such as problem solving, management, teamwork and leadership
Culture of innovation
Fosters a corporate culture oriented toward innovation,
change and progress
3) Market launch
Following the strategic decisions made, we provide ongoing support during the different phases of evaluation, prototype development and testing, up to market launch, supporting the project team with experts and mentors specializing in different subject areas. We work with the company to assess the feasibility of the project, discussing how it will be implemented. This evaluation process includes analysis of the potential benefits, associated costs, and resources required to successfully complete the project.

Why collaborate with Tondo
Working with Tondo in this sense means becoming part of an ecosystem dedicated to the growth of circular start-ups, with a focus on innovation, sustainability and positive impact. Thanks to its experience in the sector, Tondo supports the birth and development of new companies adopting circular economy models, offering strategic expertise, access to funding and connections with industrial partners.
Through its venture building approach, Tondo accompanies start-ups at all stages of their journey, from idea validation to market growth, promoting solutions that optimise the use of resources and reduce waste. This model makes it possible to create economic and environmental value, fostering the emergence of companies capable of generating a positive impact in the long term.
In a context where ecological transition is increasingly central, collaborating with Tondo means actively contributing to a more circular, innovative and sustainable economy.
Contact us and schedule a call!